Women and Financial Advice.
What our Research Tells Us

Our experience shows that women in the UK are increasingly turning to advisers, especially around the age many become eligible for pension access. The average woman seeking financial advice is age 56, often married and living in London.

This shift highlights growing demand for gender-aware financial guidance: from women’s financial planning UK to women’s wealth management, more women are recognising the importance of professional support to build confidence, make informed decisions and secure long-term financial wellbeing.

Who is Seeking Advice, And When

• Women are most likely to seek advice in their mid to late fifties and often just shortly after many become eligible to draw their pensions.
• Many are married or in long-term relationships, but a substantial proportion (single, divorced or widowed) are also turning to advisers on their own.
• On average, women who seek advice hold fewer assets than men, but that doesn’t lessen their need for guidance on pensions, investments or inheritance. These patterns reflect underlying challenges many women face when it comes to financial security, especially around retirement, long-term savings, and wealth transfer.

What Women Want From Advice And What Makes Good Advice for Women

When women in the UK look for advisers, they prioritise:

• Clear, jargon-free communication 70% of female advice-seekers say clear explanations matter most
• Strong qualifications and credentials. Over half of women value adviser qualifications above adviser gender.
• Trust and transparency. For both men and women, trust remains the top value in adviser choice.

Interestingly, only a small minority of women express a preference for a female adviser; most said they “don’t mind” adviser gender, signalling that competence and clarity matter far more than gender match. This shows that financial advice for women UK isn’t about special treatment, it’s about accessibility, respect and clarity. Advisers who communicate clearly and demonstrate strong credentials are more likely to attract female clients.

Why Women Should Consider Professional Advice, Especially Now

With women in the UK projected to inherit a significant portion of national wealth over the coming years, there has never been a more important time for women to take control of their finances.

Financial challenges unique to many women, career breaks, lower lifetime earnings, and changing family circumstances make women’s financial confidence and financial wellbeing for women critical goals. Professional advice can help with:

• Pension and retirement planning (especially around the female retirement age UK)
• Investment decisions and wealth preservation
• Estate and inheritance planning
• Long-term financial goals and financial security

Financial challenges unique to many women, career breaks, lower lifetime earnings, and changing family circumstances make women’s financial confidence and financial wellbeing for women critical goals. Professional advice can help

What to Do? How Women Can Approach Money Management & Advice

If you’re a woman thinking about getting financial advice in the UK, here are some practical steps:

• Recognise it’s normal to seek advice, many women begin in their fifties, but there’s no reason to wait if you want to plan earlier.
• Find advisers who prioritise clear communication and credentials; clarity matters more than adviser gender.
• Focus on long-term goals, retirement age, inheritance, pensions, investments, and wealth transfer.
• Be proactive about financial well-being, whether you’re single, married, divorced or widowed.
• Treat advice as empowerment, not a one-time fix. Building financial confidence takes awareness, planning and informed decisions.

Financial planning isn’t just for those with large wealth, it’s for anyone who wants security, clarity and peace of mind.

Final Thoughts: Women, Money Management and the Changing UK Landscape

As the UK’s wealth landscape evolves, more women are stepping forward, not as passive recipients, but active decision-makers. Demand for financial advice for women UK is rising, and advisers who meet women’s needs with clarity, empathy and expertise are stepping into an important role.

Whether you’re approaching retirement, thinking about investing, or managing life changes, it’s never too early or too late to get advice. Financial knowledge and confidence are tools for independence.  Simply take our short wealth manager matching questionnaire and you can meet a selection of expert advisors fast and free.