Why more and more people are finding their perfect match online

findaWEALTHMANAGER.com is often described as the online matchmaker for affluent individuals and money management firms, and we are proud to have pioneered this approach. Here are four reasons why, in wealth management as in love, more and more people are finding their perfect match online today.

We have been celebrating Valentine’s Day since the third century, but while the value we place on love remains undimmed, the way we approach romance has been revolutionised in recent years by technology – as have all manner of relationships, in fact.

It used to be the case that most people were introduced to their partners via family or friends, but now at least a quarter of relationships are begun online.

Wealth management is no exception to this digitalisation trend. Since our launch in 2012 we have matched over 6,200 individuals in need of investment and financial planning advice to leading wealth managers, and our user numbers just keep climbing.

So why is it that more and more people are looking beyond traditional ways of engaging a wealth manager, like asking for personal recommendations or going for well-known, heavily advertised brands? And what can the world of online dating teach those seeking a better route to finding professional wealth management advice?

Convenience and pro-activeness are key

Sorting out your finances is one of those tasks that’s easily put off, despite so many of us having large sums of money languishing at rock-bottom interest rates or paying far more tax than we need to. Therefore, it is vital to start the process of finding the right wealth manager as soon as inspiration strikes.

Online dating has made it possible for individuals to search for love at a time which suits them, and even on the move via smartphones and tablets. Similarly, our users can sift through the entire marketplace to compare a shortlist of best-matched wealth managers whenever they  wish, allowing them to be proactive rather than waiting for a perfect partner to land in their lap.

Our users can sift through the entire marketplace to compare a shortlist of best-matched wealth managers whenever they  wish, allowing them to be proactive rather than waiting for a perfect partner to land in their lap.

More options; more transparency

The days when people settled down early with the first likely candidate from their immediate circle are very much over. Likewise, the internet has created a comparison culture which means that most of us will search through many options before setting our hearts on any goods or services.

Engaging a wealth manager is a high-stakes decision, just as entering a romantic relationship is, because in both scenarios most people are looking for a lasting, meaningful connection. It therefore pays to examine the whole “market” to ensure you get exactly what you need – something which is made very much easier when potential partners (of both kinds) are presented for you to browse with all their “vital statistics” and expectations clearly laid out.

Discovering “hidden gems” made easier

As many people will testify, some of the best marriages stem from thinking slightly outside the box and not going for the most obvious choice. This can often be the case with financial relationships too.

Although some firms are very visible in their marketing efforts, there are many great wealth managers out there which are very much more under the radar.

Wealth management is an industry predicated on discretion and often a laser-sharp focus on managing money. So, although some firms are very visible in their marketing efforts, there are many great wealth managers out there which are very much more under the radar. Reputation counts, but brand profile certainly isn’t everything in this space.

Many people will not be aware that over 200 wealth managers operate in the UK, for instance. We represent a wide selection of institutions – small and large, independent and bank-owned, long-established and far more recently formed – which we match our users to objectively. As such, our process makes it very much easier to find that hidden gem!

Accurate matching, with no awkward questions

Incredibly, there are some 1,400 online dating sites in the UK alone, with many quite generalist while others focus on specific types of people or interests. However, some of the most successful are ones which use algorithms to precisely match potential partners on a wide range of metrics.

This is the secret of findaWEALTHMANAGER.com’s success. Our smart online tool uses your answers to a short questionnaire to generate a shortlist of wealth managers perfectly suited to your profile and needs. What’s more, this is a two-way match, which means there is never any question mark as to whether your net worth is high enough to work with a particular firm or if they have an office in the location of your choice.

Our matching process ensures that all the wealth managers we propose are potentially a perfect partner for you as an individual, allowing you to make a final selection based on whichever one feels right. All the best relationship choices are a matter of head and heart, after all!

Starting a relationship of any kind can be a delicate matter, and we aim to make things very much easier by removing the need for any awkward introductory questions (either between you and friends or you and a potential wealth manager).

In short, our matching process ensures that all the wealth managers we propose are potentially a perfect partner for you as an individual, allowing you to make a final selection based on whichever one feels right. All the best relationship choices are a matter of head and heart, after all!

To get started finding the right wealth manager for you, simply take our short online questionnaire. Alternatively, contact our expert team, who are always on hand to talk you through your options.

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Find your best wealth manager with our 3-minute search

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