Credo Wealth:
Seeking long-term success, not short-term wins

Alan Noik, Managing Director of Credo Wealth, explains his firm’s long-term approach to managing investments and how it takes a holistic view of clients’ financial wellbeing.

What is Credo Wealth’s history and how does the firm stand now in terms of its presence and client base?

Credo Wealth - Alan Noik

Alan: Credo was founded in 1998 in London. Our vision was, and remains, to build a wealth management business focused on long-term success, not short-term wins. We recognised that this vision required patience and focus. We are passionate about ensuring relationships with our clients are based on trust and demonstrable value. Our growth, which has been entirely organic, is as a result of this deliberate focus and sticking to what we know.

As it stands, we have in excess of £3.5bn assets under custody of which £1.1bn represents assets under discretionary management. We are immensely proud of our growth and the journey thus far.

We have in excess of £3.5bn assets under custody of which £1.1bn represents assets under discretionary management. We are immensely proud of our growth and the journey thus far

Who is a perfect client for Credo Wealth?

Alan: At Credo Wealth we believe there is no such thing as a perfect client because this assumes that you can have a number of clients with the same characteristics.  For us, every client is unique and will have specific goals, circumstances and attitudes to risk.

Credo makes sure to comprehensively understand the circumstances that each client is faced with from the outset so that we can tailor a bespoke service and investment portfolio that is the perfect fit. This understanding of our clients and the service they receive are equally important to the investment decisions we will make.

How would you describe Credo Wealth’s investment ethos and risk management approach?

Alan: Credo’s investment philosophy is based on the following tenets:

  • We believe that wealth is best created and preserved through patient and disciplined investing, with a focus on the long term.
  • We follow a value-based approach to investing.
  • We seek to invest in high-quality companies that are attractively priced relative to their future business prospects.
  • We believe that the markets short-term focus creates opportunities for those willing to concentrate on underlying business performance.
  • We view risk as permanent losses of capital and not in terms of short-term volatility.

This investment philosophy is reflected in all of our portfolios and regulated funds. Our model portfolios include a range of large capitalisation global companies, fixed income and multi-asset portfolios utilising low cost Exchange-Traded Funds and alternative investment classes.

Our model portfolios include a range of large capitalisation global companies, fixed income and multi-asset portfolios utilising low cost Exchange-Traded Funds and alternative investment classes

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Top Tip

It is always worth asking a potential wealth manager to explain their investment process to you and to clarify anything that is unclear. The leading wealth managers we work with will be only too happy to outline their processes for managing risk, carrying out due diligence on investments and matching them to each client according to their risk-profile.
Lee Goggin - Co-Founder

Lee Goggin

Co-Founder

What is the thing you are most proud about in Credo’s story so far?

Alan: That we have over £3.5bn of assets sourced from 6,500 valued clients is a cause for great pride. Significantly, our clients’ loyalty to Credo is well above industry average – an important vindication of our client focus and investment activity – with relationships that last for many years, often from one generation to the next.

Our independence is a source of continued pride, with the majority ownership of Credo Wealth by individuals who work in the business. Because we are privately held, we are under no pressure to please institutional shareholders and ultimately only do what is in the best, long-term interest of our clients. Through investing alongside many of our clients we ensure that our mutual interests are completely aligned.

Through investing alongside many of our clients we ensure that our mutual interests are completely aligned

And lastly, with over 90 employees, many of whom have been with the firm for many years, we proudly remain an employer of choice. We look after our staff because they are key in looking after you.

What could I expect to see in my portfolio reports?

Alan: We are excited by the role technology plays in our business. Certainly not to replace the personal relationship Credo will have with you, but to enable and enhance it. We have invested and are continually developing our reporting platform which we believe is state of the art. It is a multi-asset class, multi-currency reporting tool that enables clients to obtain near real time information about their portfolios and transactions. MyCredo provides a single portal to all your investments in a secure environment. The platform is easy to use and is truly an open-architecture service. We encourage clients to use this tool.

We have invested and are continually developing our reporting platform which we believe is state of the art

What does success look like for Credo?

Alan: Success in the future for Credo looks very similar to our successes thus far. Namely, remain the trusted partner to our clients in delivering their long-term financial wellbeing. The continued success of our investment methodology based on a sound and well researched, diligent investment thesis which is never swayed by short term market fluctuations.

Success in the future for Credo looks very similar to our successes thus far. Namely, remain the trusted partner to our clients in delivering their long-term financial wellbeing

Ultimately our success is solely measured by the satisfaction that our clients experience from being part of a, personalised wealth management firm that has client interests at the core of the business.

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