Skip to main content

Find a Wealth Manager

6 -min read · 

Choosing a financial adviser or wealth manager is ultimately about trust.

You are asking someone to help make decisions about your savings, investments, pensions and often your retirement or estate. That makes the quality of the relationship just as important as the investment proposition itself. A disappointing year of performance does not automatically mean you have a bad adviser. Markets fall, investment styles move in and out of favour and even good decisions can take time to work. However, there are warning signs that may suggest the service, advice or relationship is not as strong as it should be.

1. You do not understand what you are invested in

You do not need to become an investment expert, but you should have a reasonable understanding of where your money is invested and why.

A good adviser should be able to explain what the portfolio is designed to achieve, the level of risk being taken, why particular investments are held, as well as what could cause the portfolio to fall, and what role each major part of the portfolio plays.

If explanations are full of jargon or leave you feeling more confused than before, that is a concern.

Complexity is not necessarily a sign of sophistication.

2. You cannot work out what you are paying

Fees should be clear.

Yet many investors still struggle to establish the total cost of their arrangements.

You may be paying separately for financial advice, discretionary investment management, platform or custody, underlying funds, model portfolios, transactions, and other administration.

Ask for the total annual cost in both percentage and monetary terms.

If your adviser cannot easily tell you what you paid over the previous 12 months, or seems reluctant to discuss charges, that should prompt further questions.

3. You rarely hear from your adviser

The amount of contact you need will depend on your circumstances and the service you have agreed. For some clients, one formal annual review may be sufficient. Others will need more regular communication.

The key issue is whether you are receiving the service you are paying for.

If you pay an ongoing advice fee but only hear from the firm when it wants you to complete paperwork or invest additional money, the relationship may not be delivering enough value. A good adviser should also respond when something significant changes in your life.

4. Your adviser can’t explain performance against a benchmark

Every portfolio will experience disappointing periods and a competent adviser should be able to explain what happened.

For example:

  • Which investments underperformed?
  • Was this expected given the strategy?
  • How did the portfolio compare with an appropriate benchmark?
  • Did the portfolio behave as intended during the market fall?
  • Has anything fundamentally changed?
  • Is action required?

Be cautious if the explanation is always vague or simply blames “the market”.

Equally, an adviser who immediately changes strategy every time performance disappoints may create a different problem. The important issue is whether there is a clear and consistent investment process.

You can use our performance calculator to get an indication of how your portfolio is doing versus a set of performance benchmarks designed to evaluate investment portfolios based on their risk level.

5. Every meeting seems to produce a new product

Good financial advice does not always result in a transaction. Sometimes the right recommendation is to leave everything as it is.

If every meeting leads to a new fund, investment bond, pension, structured product or other arrangement, it is reasonable to ask whether all of those changes are genuinely necessary. Frequent transactions may increase costs and complexity.

Ask yourself: ‘What would happen if I simply did nothing?’

A good adviser should be comfortable answering that question.

6. Your adviser talks about investments, never financial planning

An investment portfolio rarely exists in isolation.

Your adviser should normally understand the broader picture, including:

  • pensions;
  • other investments;
  • property;
  • borrowing;
  • income requirements;
  • retirement plans;
  • family circumstances;
  • tax position;
  • business interests; and
  • estate-planning objectives.

If the conversation is always about investment funds and never about what the money is actually intended to achieve, you may be receiving investment management rather than genuine financial planning.

That may be perfectly appropriate, but you should understand the distinction.

7. The portfolio takes more risk than your capacity for loss allows

One of the most important responsibilities of an adviser is helping clients understand investment risk. You should know approximately how much your portfolio could fall during a difficult period. A 20% fall might sound manageable in percentage terms. On a £1 million portfolio, however, it represents £200,000.

If a significant market fall leaves you shocked by the size of the loss, ask whether the risk was properly explained when the strategy was agreed. Your willingness to accept investment risk should also be considered alongside your financial ability to withstand losses.

Someone approaching retirement may have a very different capacity for loss from someone accumulating wealth over several decades.

8. Difficult questions make your adviser defensive

Good advisers should welcome reasonable scrutiny.

You should be able to ask about:

  • fees;
  • investment performance;
  • benchmarks;
  • conflicts of interest;
  • commissions;
  • why a particular product is being recommended;
  • alternative approaches;
  • mistakes; and
  • the disadvantages of the proposed strategy.

You do not need to agree with every answer, but the response should be clear and professional. Evasive answers, irritation or attempts to make you feel uncomfortable for questioning the advice should be treated cautiously.

Your money is being invested. You are entitled to understand why.

9. You are constantly being passed to a new adviser

People move jobs, retire and change roles, so adviser turnover is sometimes unavoidable. The concern is when it becomes a pattern.

If you have had several advisers in a relatively short period, you may find yourself repeatedly explaining your circumstances and preferences from the beginning. That can affect continuity and increase the risk that important details are missed.

Ask what happens if your current adviser leaves. A strong wealth-management firm should have a broader team and good records so that the relationship does not depend entirely on one individual.

For many clients, continuity of service is a major part of what they are paying for.

10. Exit fees or transfer charges make leaving difficult

You should always understand how to end the relationship.

Ask about:

  • notice periods;
  • exit fees;
  • transfer charges;
  • whether investments need to be sold;
  • how long transfers normally take;
  • whether there are penalties; and
  • whether any guarantees would be lost.

Some pensions and investments genuinely have restrictions or consequences when transferred, particularly older products containing valuable guarantees. But that is different from a firm creating unnecessary barriers. A reputable adviser should be comfortable explaining the process of leaving, even if they would obviously prefer you to stay.

One warning sign does not necessarily mean you have a poor adviser

It is important not to overreact. A single disappointing meeting, delayed response or period of poor investment performance does not necessarily mean the relationship is failing.

Context matters.

However, several warning signs appearing together may indicate a deeper problem.

For example, if performance has been weak for several years, you do not understand the strategy, fees are unclear, advisers keep changing, and communication is poor, then seeking a second opinion would be entirely reasonable.

Questions to ask yourself

A useful way to assess the relationship is to ask:

1. Do I understand what my adviser is doing?

2. Do I understand what I am paying?

3. Do I know what level of risk I am taking?

4. Do I receive the service I was promised?

5. Does my adviser understand my wider financial circumstances?

6. Can poor performance be explained clearly?

7. Are recommendations genuinely personalised?

8. Do I feel comfortable asking difficult questions?

9. Do I trust the adviser?

10. If I were choosing again today, would I appoint the same firm?

That final question can be particularly revealing.

When should you consider getting a second opinion?

A second opinion does not mean you have decided to leave.

It can simply provide reassurance that your existing arrangements remain appropriate.

You might consider one if your financial circumstances have changed significantly, you are approaching retirement, you have inherited substantial wealth, or you have sold a business. It may also be worth reconsidering your arrangements if fees have increased, investment performance has disappointed, your adviser has changed, your portfolio has become more complicated, or you simply no longer feel confident in the relationship.

A good second-opinion process should compare your existing arrangements objectively rather than assuming everything needs to change.

The quality of the relationship matters

Investment returns will inevitably attract attention, but wealth management is about more than performance. A good adviser should help you make better financial decisions, understand the risks you are taking, plan for the future and remain disciplined when markets become difficult.

They should also be transparent about what they charge and clear about what they cannot control.

Ultimately, the relationship should give you greater confidence in your financial affairs rather than creating additional uncertainty. So, if you regularly find yourself wondering whether your adviser is genuinely acting in your best interests, it may be time to ask harder questions.

Findawealthmanager.com helps individuals compare wealth managers and obtain a second opinion on their existing arrangements. Our matching service is free to use, and there is no obligation to proceed with any firm.

Important information

This article is provided for general information only and does not constitute financial, investment, pension or tax advice.

Always remember that investing involves risk and the value of investments may fall as well as rise. Past performance should not be seen as a guarantee of future returns.

Find the Right
Wealth Manager -
in Under 3 Minutes

Start your free search

Join thousands of individuals who've used our tool to find trusted, FCA-regulated advisers to maximise their wealth.

  • No fees, no obligation
  • Private & secure matching in minutes
  • Trusted since 2012 by thousands of clients
Speak with one of our experts today
Lee Goggin

Lee Goggin

Co-founder
Lara Clarke

Lara Clarke

Director
Finn Harrod

Finn Harrod

Client Relations Manager
Request a free call

We're Here To Help You

Get Started